Talking #LAFoodCulture With Restaurateur Jeremy Fall

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When you close your eyes and think of classic hole-in-the-wall diners, you typically envision checkered floors, red barstools, an inviting smell of malt greeting you as you walk in the door and menus the size of phone books.

You also likely envisioned this diner would be in the Northeast.

The West Coast, and specifically Los Angeles, is pushing the boundaries when it comes to food by leveraging its melting pot of creative foodies and restaurateurs to build one of the most diverse food cultures in the entire world.

Easy’s, is the former diner concept from Jeremy Fall that seamlessly blended that patented vintage Americana diner style with West Coast culture.

Fresh off a huge collaboration event with ThreadBeast, Jeremy launched Easy’s to give the LA food scene an exciting new venue and flavor profile.

Threadbeast is a subscription streetwear box that sends the latest fashion goodies straight to your doorstep. Jeremy’s collaboration box was a reflection of his childhood nostalgia, as it contained Perverse aviator sunglasses, socks from Diamond Supply Co., an Obey hat, and t-shirts from The Hundreds and Zanerobe.

Other brands you might come across from the box include 10 Deep, Fila, Levi’s, Primitive and others.

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While each box might have been different, the added drool-worthy foodie Instagram photos were a staple in each box.

The event took place on August 28th on Crescent Heights Blvd. in celebration of Easy’s entry into the LA food spectrum.

Guests were treated to a delightful sampling of Easy’s menu to come, from spicy coleslaw and macaroni/potato salads to mustard-grilled burgers and Jeremy’s own take on corned beef hash - all of which could be washed down with some crunk juice.

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The event also featured a stellar turnout of media members and influencers alike. Beverly Hills Lifestyle Magazine, LA Guest List, LA Pulse Magazine, Hollywood Life, Destination Luxury and many others were in attendance.

Among influencers, six-figure-follower Instagram stars such as Austin Scoggin, Nikki Howard, DeMario Jackson, Eric Bigger and Francesca Garcia stopped by to enjoy the food and festivities.

As for Jeremy, Easy’s represented the entrepreneur’s next step forward in the food game, and a modern West Coast-themed diner that LA sorely needs.

With so many transplants from diner havens in the Northeast, many people have moved to the left coast in search of old school diner eats, and Jeremy is setting to provide that with his own twist. With Jeremy’s other restaurants - Nighthawk: Breakfast Bar and Nighthawk: AM, two spots centered largely around cereal milk cocktails and late-night breakfast food - doing so well in Venice and Chicago, one can only imagine what Jeremy has in store for Easy’s.

Easy’s eclectic menu had a lot of exciting options you wouldn’t come across at your local Waffle House.

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The first three items - donut crumb french toast, cookies & cream or banana split flavored pancakes, and pork belly benedict with maple butter and BBQ hollandaise - you’ll be hooked.

For more info on Jeremy and ThreadBeast, feel free to check out some of their social media profiles below.

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Terence Latimer